Programs for MICE

The Tohoku region is full of beautiful nature and set in venerated history and culture. Including Sendai, the hub city of Tohoku, which can hold a convention hosting around 10,000 people, Aomori City, Morioka City, and Koriyama City, among other places, are perfect cities for MICE. Here are some model routes from each MICE venue.

Shiogama City

Matsushima Town

Ishinomaki City

Visiting the earthquake and tsunami disaster area with a cruise along the affected coast

about 7-8hrs

Shiogama City

Matsushima Town

Ishinomaki City

Visiting the earthquake and tsunami disaster area with a cruise along the affected coast

about 7-8hrs

For anyone wanting to visit the earthquake and tsunami disaster area - this tour will take you to Ishinomaki and Matsushima of Nihon Sanke bay - which is one of the three Greatest Sights of Japan. Cruise along the affected coast and visit local museum. Your story-telling guides will show you some of the most affected areas, where you will learn about the reconstruction efforts and disaster prevention.

Ishinomaki disaster area tour

A member of the Ishinomaki sightseeing volunteer association will join you on the bus as you visit the affected area greatly damaged by the Great East Japan Earthquake and Tsunami Disaster. The guide will explain about the disaster and share his/her thoughts.

Center area of Sendai City

Marine gate Shiogama Port

Matsushima Bay cruise

Matsushima Town (Lunch / Shopping)

Miyagi San Juan Bautista Museum (Sun · Fun Hall)

Ishinomaki City disaster area tour
(Kadowaki Elementary School, Hiyori Ohashi, Ishinomaki Fish Market, etc.)

< A bus ride with guide from the Ishinomaki sightseeing volunteer association >

Sendai area

Natori City

Yamamoto Town

Learning the current state of the disaster area, and discovering the local products

about 6h 30 min ~ 7h 30 min

Natori City

Yamamoto Town

Learning the current state of the disaster area, and discovering the local products

about 6h 30 min ~ 7h 30 min

Visit the disaster area and enjoy local products. You will learn about the state of the area at that time and its current state of reconstruction by visiting the affected areas around Natori city. The tour also includes shopping and strawberry picking

Tour of Natori City Yuriage district Disaster Area

The local people of Natori City Yuriage who affected by the disaster will explain the situation of the town at the time of the East Japan great earthquake disaster.

Center area of Sendai City

Visiting the disaster area of Natori City Yuriage district
(Hiyoriyama Park, Saikai market etc.) accompanied by story-teller guide).

Natori City (Lunch)

Yamamoto-cho: ICHIGO WORLD
(Visiting strawberry farms and strawberry picking)

Sendai area

Sendai City

Exploring the Charms of the Sendai Port area

5hrs 30min~7hrs 30min

Sendai City

Exploring the Charms of the Sendai Port area

5hrs 30min~7hrs 30min

This is a one day course that explores the area around the Sendai Port. Enjoy some of Sendai’s greatest, most popular attractions through a trip that will let you visit Sendai Umino-Mori Aquarium, Outlet Park, and the beer factory. At Sendai Umino-Mori Aquarium, you can see about 25,000 fish of 50 species leisurely swimming in giant tanks that replicate the Sanriku Sea. Watch the impressive and extraordinary dolphin and sea lion performances from stadium seats. This route includes shopping at one of the largest outlet parks in the Tohoku region and visiting and tasting at the KIRIN BREWERY which is one of a Japan’s representative Brewing company.

Mitsui Outlet Park Sendai Port

Covering fashion to sports to other miscellaneous goods, about 120 stores make up Sendai’s large Outlet Park. Buy souvenirs from the 6 prefectures that make up Tohoku area and taste various flavors in the food court. Ride the landmark Ferris wheel and see the fabulous views from the city of Sendai all the way to Mount Zao.

Central Sendai

Sendai Umino-Mori Aquarium

Kirin Beer Factory
(factory visit・tasting・lunch)

Mitsui Outlet Park Sendai Port (shopping)

Sendai Area (various)

Sendai City

Learning from Sendai lessons of the disaster and reconstruction of the region

about 5~9hrs

Sendai City

Learning from Sendai lessons of the disaster and reconstruction of the region

about 5~9hrs

This is a course that lets you see the areas affected by the 3/11 disaster. From the Sendai 3.11 Monument Community Center and Arahama Elementary School, you can see the efforts made in dealing with disaster prevention, mitigation, and recovery. Learn and discover what you cannot experience anywhere else. It is available to add the Sendai Umino-Mori Aquarium and reconstructed Sendai Port area.

Sendai 3.11 Community Center

This center was built in memory of the Great Eastern Japan Earthquake to share the experience with future generations. Displayed are a 3D map of the coastal area hit by the tsunami, before-and-after photos, and panels conveying information about damage, restoration, and reconstruction.

Central Sendai

Sendai Umino-Mori Aquarium(lunch)

Mitsui Outlet Park Sendai Port

Sendai 3.11 Memorial Community Center

Earthquake Disaster Remains Sendai Arahama Elementary School (inspection tour)

Sendai Station

Ichinoseki City

Hiraizumi Town

Rikuzentakata City

Genbikei・Chusonji・Miracle Pine

10~11hrs

Ichinoseki City

Hiraizumi Town

Rikuzentakata City

Genbikei・Chusonji・Miracle Pine

10~11hrs

This is a varied course that lets you visit World Heritage sites and learn about disaster & recovery efforts. There are plenty of rich highlights such as World Heritage site Chusonji Temple, the extraordinary scenery at Genbikei Gorge, and its famous specialty dumpling Kakkou Dango, also known as “Flying Dango.”You can also visit Rikuzentakata City and learn about post-disaster recovery efforts.

Rikuzentakata City

Prior to the disaster, a forest of about 70,000 Japanese red and black pine trees stood for two kilometers along the coastline. They were washed away by the tsunami without a trace- except for one. The lone, miraculous survivor became a symbol of recovery, and now a replica serves as a monument for future generations. Together with a storyteller, see, hear, and learn about the day of the disaster and and today’s restoration efforts

Central Sendai

Genbikei Gorge (Kakkou Dango)

World Heritage: Hiraizumi Chusonji Temple

Hiraizumi Rest House (lunch)

Rikuzentakata City Revival Information Exchange Center

Miracle Pine area exploration

Sendai Area

Iwaizumi Town

Miyako City

Recovering from Typhoons and Tsunamis:
one of Japan's Great Limestone Cave and the Iwate Coast

10hrs 30min~11hrs 30min

Iwaizumi Town

Miyako City

Recovering from Typhoons and Tsunamis:
one of Japan's Great Limestone Cave and the Iwate Coast

10hrs 30min~11hrs 30min

This is a course to explore the tsunami disaster area and facilities around the Iwate Prefecture coast. It is filled with unique sights including Ryusendo, one of Japan’s Three Great Limestone Caves that was greatly damaged by a 2016 typhoon, the remains of Taro Tourism Hotel, which is preserved as a Great Eastern Japan Disaster monument, and the picturesque scenery of Sanriku Coast’s Jodogahama Beach. Enjoy the impressive, popular sites while also learning about the 3/11 disaster and recovery efforts.

Disaster Remnants: Taro Tourism Hotel

This hotel was devastated on 3/11 when a tsunami flooded the building up to the fourth floor, leaving only pillars behind on the first two floors. With instruction from the Learning Disaster Prevention guide, tour the site and see footage taken from the hotel. Experience the conditions, thoughts, and emotions on that fateful day and learn about recovery efforts.

Central Morioka City

Ryusendo (visit・lunch)

Remnants of Taro Tourism Hotel
(with guide – 3/11 footage viewing)

Jodogahama area

Central Morioka City

Minamisoma City

Soma City

Shinchi Town

Visiting the Hama-dori Area of Fukushima

7hr30min~9hr

Minamisoma City

Soma City

Shinchi Town

Visiting the Hama-dori Area of Fukushima

7hr30min~9hr

Tour to the disaster areas of Soma and Futaba, located on the coast of Fukushima Prefecture. You will learn about the reconstruction process from the time of the earthquake to today by visiting there. In addition, you can enjoy a lot of local specialties such as seafood and agricultural products and you come in contact with the charm that the area originally has.

Odaka-ku, Minamisoma

Although most of the Odaka area which is in the the southern part of the city was included in the 20 km evacuation area of the Fukushima Daiichi Nuclear Power Station, as of July, 2016, this area has been cleared of that status. You can get a real look at and feel for this area now.

Center of Sendai

Disaster area of Odaka-ku, Minamisoma
(with onsite guide of recovery)

Matsukawaura seafood (lunch)

Strawberry picking at Wada Strawberry Farm(Strawberry picking from January to May),
Soma City Densho Chinkon Kinenkan

Observation Room, Shinchi Town Office 4F

Disaster area(with guide)

Ajina Hiroba Yorimichi(shopping)

Around Sendai area

Iwaki City

Discover Iwaki's charm and Current State

6hr30min~7hr30min

Iwaki City

Discover Iwaki's charm and Current State

6hr30min~7hr30min

You visit Iwaki’s first tsunami evacuation building completed in Hisanohama, which suffered from tsunami. You also visit an aquarium which was seriously damaged by tsunami. In addition, you help local agricultural and fishery industries recover by picking famous tomatoes of Iwaki and shopping seafood at Lalamew.

Aquamarine Fukushima

In this aquarium, you learn about “Shiome-no-umi”, where Oyashio Current and Kuroshio Current meet off the coast of Fukushima. Shiome-no-umi is the main feature of the aquarium and consists of two tanks of Kuroshio and Oyashio, boasting a total water volume of 2,050 t.

Iwaki Station

Hisanohama/Ohisa Fureai-kan
(tsunami evacuation bldg./museum)

Wonder Farm (tomato picking/lunch)

Misaki Park/Marin Tower (viewing Onahama Port)

Aquamarine Fukushima

Iwaki La La Mew (shopping)

Iwaki Station

MICE Contact

Sendai Tourism, Convention and International Association

Morioka Tourism & Convention Association

Aomori Prefectural Tourism Federation

Koriyama Convention & Visitors Bureau