Travel down the coast by rent-a-car!

A super satisfying itinerary that takes you on a drive around the coastline areas.8 nights, 9 days

This want-it-all plan takes you around to all of the coasts along the Pacific Ocean in Tohoku. Grab the steering wheel and see the beautiful landscapes on the coastline in no time. Interact with the locals, enjoy delicious gourmet seafood, watch the morning sun rise over the ocean horizon. An unforgettable trip both with loved ones and friends.

  • AOMORI
  • IWATE
  • MIYAGI
  • FUKUSHIMA
13:00

Start at Hachinohe Station

about 10 minutes
(Rent-a-car)
13:20

Visit market in Hasshoku Center

Many of Hachinohe's specialties in one place!
Find a large array of “Hachinohe's delicious products,” from some of the most extraordinarily fresh seafood, dried food products, delicacies, all the way to souvenirs. This is a large market place with approximately 60 different shops all under one roof, with plenty of restaurants where you can savor freshly caught seafood. What's more is there is also a charcoal brazier available for you to enjoy cooking the ingredients bought at the shops over a charcoal fire that is loved by tourists. Various events such as the “Cuisine Dojo” are also held here.
Phone
0178-28-9311
FAX
0178-28-9312
Hours open to visitors
Market building: 9AM-6PM, Kuriya Stadium: 9AM-9PM *Depends on season
Closed
Wednesday *Depends on period
URL
http://www.849net.com/

Grill food over a charcoal fire

You can grill the seafood and meat purchased at the market over an earthen charcoal brazier and eat right away.

about 20 minutes
(Rent-a-car)
14:30

Tour the Hachinohe Shuzou Sake Brewery

Learn about Japanese sake culture of a port city
A brewery that was established in 1775. Using rice, yeast and local preparation water from Aomori Prefecture, it produces its main brands: “Mutsu Hassen” with its mellow flavor and “Mutsu Otokoyama” which gives off a drier flavor. Tours of the brewery are also available, and the 6 structures were designated as a tangible cultural property by Japan's Agency for Cultural Affairs and one of Hachinohe's vital scenic structures, making them a must-see. Tasting is also available (fee required).
Phone
0178-33-1171
FAX
0178-34-1174
Hours open to visitors
Wine cellar tour: Monday to Friday from 10AM-4PM (Monday to Saturday in winter)
Closed
Sunday
Fee
500 yen (includes tasting)
URL
http://www.mutsu8000.com/

Japanese sake tasting

A great deal at 500 yen tour fee including tasting.

about a minute
(By foot)
16:00

A sunset cruise on the “Niidamaru” houseboat.

See the bay of Hachinohe from a houseboat!
Have a great view of the Port Hachinohe on a Japanese style tatami-matted houseboat. Of course, other than the ever-changing scenery of the fishing harbor and industrial port, you can also experience feeding black-tailed gulls near the Kabushima Island. The houseboat tour which includes a meal for groups of 10 or more people is a popular choice. Along with the night view of the Port Hachinohe, you can enjoy the taste of cuisine that uses local marine products and vegetables as well as local sake. There are also plans available for just boarding.
Phone
0178-35-4415
FAX
0178-35-4416
Hours open to visitors
Daytime: 1 in operation, Evening: 1 in operation
Closed
Irregular holidays
Fee
Boarding: Daytime: From 2,000 yen per person, Evening: From 3,000 yen per person, Plan including meal (at least 10 persons): 4,000 yen per person
URL
http://niidamaru.com/

Fun in Style

You can feed the black-tailed gulls, taste the local sake, or even enjoy Japanese cuisine while taking in the night view of Hachinohe!

about 20 minutes
(Rent-a-car)
17:30

Barhopping in Miroku Yokocho

Alleys lined with restaurants overflowing with hospitality!
Located in the center of Hachinohe, this area is bustling with 26 food stalls. It has a large variety of choices such as local dishes, oden, grilled chicken, and the people running the food stalls are easily approachable and ready to strike up a conversation making it a popular spot for tourists. In the heart of the city you can find eight different side streets full of personality that even now have traces from the Showa era so visiting each of the side streets is recommended.
Phone
0178-29-0815 (Food Culture Museum “Pao")
FAX
0178-29-0818 (Food Culture Museum “Pao")
Hours open to visitors
Depends on store location
Closed
Depends on store location
Fee
Depends on store location
URL
http://36yokocho.com/

Stay in Hachinohe

7:30

Depart from Hachinohe

about 20 minutes
(Rent-a-car)
7:50

Head to the morning market in front of Mutsu-Minato Station

Your own original breakfast in a lively market!
Located in front of the JR Mutsu-Minato Station, many small shops and stores sell fresh seafood products and handmade side dishes from early in the morning. It has been thought of as the kitchen of the residents of Hachinohe since the war. One of the things that visitors can look forward to is finding something from the various selections of seafood at the morning market and pairing it with a meal purchased at the Hachinohe Fish Market, creating their very own breakfast.
Phone
0178-33-6151 (Hachinohe City Fish & Vegetable Market)
FAX
0178-33-7242 (Hachinohe City Fish & Vegetable Market)
Hours open to visitors
3AM-12:00PM (Hachinohe City Fish & Vegetable Market: 3AM-3PM, Meals: Around 5AM-10AM)
Closed
Wednesday (Hachinohe City Fish & Vegetable Market: 2nd Saturday and Sunday)
URL
http://hachinohe-kanko.com/10stories/asaichi/mutsuminato-ekimae-asaichi

Isaba no Kacha

Refers to the lively ladies selling fish,who will assist you in their interesting dialects and gestures. Don't hesitate to strike up a conversation!

about 20 minutes
(Rent-a-car)
9:45

Visit the Kabushima Shrine

An island of faith with dancing black-tailed gulls
Breeding grounds for the black-tailed gull which is designated as one of Japan's protected species. There is a deep red torii archway at the entrance to the island, and the Kabushima Shrine enshrines the god of thriving business and guardian deity of the sea. Between March and August during the breeding season, countless numbers of black-tailed gulls cover the island, and you might even be hit by their droppings, said to be “Black-tailed Gull Bombs” if lucky. For that reason, free umbrellas to protect you from getting hit are also available. Those who are lucky enough to hit by these falling "presents" can receive a Certificate of Good Fortune.
Phone
0178-46-4040 (Hachinohe City Tourism Section)
FAX
0178-46-5600 (Hachinohe City Tourism Section)
Fee
Free Wi-Fi available at Kabushima Island rest area
URL
https://hachinohe-kanko.com/
about 20 minutes
(Rent-a-car)
10:15

A relaxing walk on the Tanesashi Coast

A stretching coastline full of change
Stretching approximately 14km from Kabushima Island to Hashikami is a coastline which consists of various types of terrain such as desolate rocky and sandy beaches as well as pine groves. The Tanesashi Natural Lawn is a key example of the scenery here, consists of a natural lawn that stretches down to the beach, you'll feel incredibly liberated. The various seasonal flowers shift in color from early in the summer to the fall. It is designated as one of Japan's places of scenic beauty.
Phone
0178-46-4040 (Hachinohe City Tourism Section)
FAX
0178-46-5600 (Hachinohe City Tourism Section)
Fee
Free to tour
URL
https://hachinohe-kanko.com/

Tanesashi Coast Information Center

Light meals and cafe also available. Try the original menu.

about 80 minutes
(Rent-a-car)
12:30

Have a Mamebujiru Soup lunch at Yamase Fudokan

Local cuisine with a simple flavor
Local cuisine of the Kuji area. “Mamebu” refers to sweet dumplings made using wheat, walnuts and brown sugar. Mamebu soup is a type of soup made with Japanese-style broth made from kelp and dried fish and flavored with soy sauce. Aside from mamebu, this soup also contains vegetables, tofu, fried tofu and many other ingredients. There are dozens of shops within the city where you can eat Mamebu Soup and even purchase mamebu.
Phone
0194-66-9200 (Kuji Tourism and Products Association)
FAX
0194-66-9300 (Kuji Tourism and Products Association)
Hours open to visitors
Depends on store location
Closed
Depends on store location
Fee
Depends on store location
about 20 minutes
(Rent-a-car)
14:30

Amber workshop in the Kuji Amber Museum

Japan's only amber museum!
A museum dedicated to the study of amber located in Kuji which is famous as one of the sites where amber is produced. Along with the amber of each country, you can learn about large ore, amber containing insects, handcrafts, the history of amber and its charm. Especially check out the world's first and oldest fossil of “bird-like feather remains” dated as far back as approximately 87,000,000 years ago uncovered in Iwate Prefecture. You can also try hands-on activities such as mining amber and crafting your own accessories (additional fee).
Phone
0194-59-3831
FAX
0194-59-3515
Hours open to visitors
9AM-5PM (Can enter until 30mins before close)
Closed
Last day of February
Fee
Adults: 500 yen
URL
http://www.kuji.co.jp/museum/

Amber Workshop

From experiencing mining to making accessories, or even kaleidoscopes, there are many options to choose from.

Stay in Kuji or Fudai

Depart from Kuji or Fudai

8:30

Walk the Kitayamazaki Cliffs Lookout

Called the most magnificent coastline in Japan!
A dynamic coastline composed of 200m palisades, large and small strange rock formations formed through erosion caused by harsh waves, oddly-shaped stones and caves that stretch approximately 8km. It possesses beauty that can be seen not only during sunny days with clear skies but even on days with rainy weather, creating a scenic view with palisades shrouded in a haze that takes your breath away. The 736 steps stairway from the observation area to the bottom of the cliffs allows you to reach the beach at the bottom.
Phone
0194-33-3248 (Tanohata Tourist Information Center)
Fee
Free to walk

Activities in Kitayamazaki Cliffs

You can join exciting activities such as a tour boat cruise of the cliffs and Sappa Boat Adventure.

about 45 minutes
(Rent-a-car)
11:00

Tour the Ryusendo Cave

Giant limestone caves with a fantastical view!
Counted as one of Japan's three large limestone caves, it is designed as one of the country's natural monuments. The total length of the known parts inside the cave reaches 3,600m. 700m of it is open to the public. The stalactites formed through an endless history and one of the world's clearest deep cavern lakes, you can truly experience the wonders of the Earth. There is also a space that appears in the shape of a heart along the way.
Phone
0194-22-2566 (Ryusendo Cave Office)
FAX
0194-22-5005 (Ryusendo Cave Office)
Hours open to visitors
8:30AM-5PM *Depends on season
Closed
No holidays
Fee
Adults: 1,000 yen
URL
http://www.iwate-ryusendo.jp/
about 45 minutes
(Rent-a-car)
14:00

Tour the earthquake disaster remains of Taro Kanko Hotel

Learn about disaster prevention in the Taro district
This is a one hour course where a guide will take participants up to the breakwater structure, and learn about the records and lessons of the disaster in Taro district. Valuable footage, taken from the sixth floor of the Taro Kanko Hotel which was struck all the way up to the fourth floor by the tsunami that exceeded a height of 17m, shows the incredibly destructive power of the tsunami. There is also a two hour course where participants will walk along the evacuation route and view the unusually shaped Sanoiwa Rock. (Reservation required.)
Phone
0193-77-3305 (Miyako Tourism Cultural Exchange Association)
FAX
0193-65-7501 (Miyako Tourism Cultural Exchange Association)
Hours open to visitors
9AM to 4:30PM *Depends on season
Closed
No holidays
Fee
4,000 yen per guide for 1 hour, 10,000 yen for 2 hours (accepting from 1 person)
URL
http://www.kankou385.jp/

Disaster Prevention Workshop

A guided course including valuable footage. Reservations required. Takes approximately 1 hour.

about 45 minutes
(Rent-a-car)
15:30

Jodogahama Cruise Boat

The regular round trip of Miyako Jodogahama Boat Cruise is a 40 minute cruise while enjoying the beautiful scenery of the coastline.

Feed the Black-tailed Gulls

Try the 40 minute cruise where you can feed the black-tailed gulls “Umineko-pan!”

about 5 minutes
(By foot)
16:30

Visit the Jodogahama Visitors Center

The core of Sanriku Fukko National Park
Including information about the beautiful natural scenery of the Sanriku Fukko National Park which extends 300km north to south of the coast of the Pacific Ocean in the Tohoku region and its four seasons, highlights of the 18 cities, towns, and villages of Aomori, Iwate, and Miyagi are explained using informational panels and films. Information about the Michinoku Shiokaze Trail, interesting points of Jodogahama Beach, and the surrounding walking routes is also available.
Phone
0193-65-1690
FAX
0193-65-1691
Hours open to visitors
8AM-6PM (9AM-5PM between November and March)
Closed
No holidays
Fee
Free entry
URL
http://jodogahama-vc.jp/

Stay in Miyako

Depart from Miyako

8:30

Walk around Jodogahama

A beautiful coast as beautiful as Amida paradise
A picturesque scenery that represents Miyako. Its name comes from a Priest Reikyo, a Buddhist priest who lived during the Edo period who said “It's just like Amida paradise.” Sharply-pointed white rhyolite huddled together, the green pine trees, the white color of the rocky surface and the ultramarine color of the ocean creates a beautiful contrast. This changes with the seasons and in the winter you can see the landscape covered in blankets of snow.
Phone
0193-62-2111 (Miyako Ports and Harbor Division)
FAX
0193-63-9120 (Miyako Ports and Harbor Division)
Fee
Free to tour
about 50 minutes
(Rent-a-car)
9:10

Tour the Whale and Marine Science Museum

The skeleton of the sperm whale will blow you away!
The Whale and Sea Research Center reopened in July of 2017 following the Great East Japan Earthquake. Through the ecology of whales, visitors learn about the sea of Sanriku where they live and its rich natural environments. The main attraction of the museum is a skeleton belonging to the world's largest sperm whale measuring 17.6m in length and weighing in at 60 tons caught in the sea of Sanriku.
Phone
0193-84-3985
FAX
0193-84-3986
Hours open to visitors
9AM-5PM(last entry 30 minutes before close)
Closed
Tuesday(If Tuesday is a national holiday, then Wednesday)
Fee
Adults: 300 yen
URL
http://yamada-kujira.seesaa.net/
about 40 minutes
(Rent-a-car)
10:40

Tour the Kamaishi Daikannon Statue and Iron and Steel History Museum

A large kannon statue standing on a peninsula
The Gyoran Kannon Statue standing tall at 48.5m looks over a perfect view of Kamaishi Bay. The Gyoran Konnon with a fish in its hand is one of 33 Kannon that appear in various forms to save people. Aside from being able to view the heavily indented coastline from the observation platform located inside, it enshrines the 33 Kannon and the Seven Deities of Good Luck. Outside visitors can find the“ Wishing Bell” chosen to be the “Lovers' Sanctuary".
Phone
0193-24-2125
FAX
0193-22-0724
Hours open to visitors
9AM-5PM
Closed
No holidays
Fee
Adults: 500 yen
URL
http://kamaishi-daikannon.com/



Experience the history of iron
A museum focused the iron located in Kamaishi, the origin of Japan's present day iron manufacturing. Along with its full-scale model of the Hasino iron mining and smelting site, and a theater showing a film which lets you experience the steel creation process, the museum educates you on the history of iron manufacturing through documents and panels. There is also a corner where visitors can create their own original key holders while experiencing the casting process (500 yen to experience). You can also see a sweeping view of Kamaishi Bay from the observation terrace.
Phone
0193-24-2211
FAX
0193-24-3629
Hours open to visitors
9AM-5PM
Closed
Tuesday
Fee
Adults: 500 yen
URL
http://www.city.kamaishi.iwate.jp/tanoshimu/spot/detail/1191193_2452.html
about 50 minutes
(Rent-a-car)
13:00

Koishihama Hotate Burger lunch in front of Sakari Station

For lunch around Sakari Station, we recommend “The Burger Hearts.” Here, you can enjoy the local brand of scallops in the “Koishihama Hotate Burger.”
about 80 minutes
(Rent-a-car)
14:30

Goishi Coast Boat Ride Through Rock Holes

Set out on a thrilling journey on the sea!
The Goishi Coast stretches approximately 6km southeast along the Massaki Peninsula which protrudes out into the Ofunato Bay. Board one of the small fishing boats and cruise around the coast to see the cliffs with large and unusual rock formations while occasionally getting showered by the waves to get the full experience. It is said that one will find happiness by going through Anatoshiiso, a location with three holes that were formed through erosion caused by the waves. Reservations are required by the day before for groups.
Phone
0192-29-2359 (Goishi Coast Information Center)
FAX
0192-29-2359 (Goishi Coast Information Center)
Hours open to visitors
9AM-3PM during Golden Week in May, and from June to November
Closed
No holidays during period *Operation may stop on days of poor weather
Fee
2,000 yen per person (operated for more than 2 persons)
URL
http://goishi.info/anatoshisen/
http://sanriku-ofunato.or.jp/kanko/146/

Anatoshi Boat Cruise

Board a small boat and head off on a cruise full of adventure. Fishermen show you around with their skills at the helm.

about 20 minutes
(Rent-a-car)
16:30

Dinner at Kyassen Ofunato

The various charms of Ofunato!
A brand new restoration shopping district established in April, 2017. Enjoy shopping and dining at over 50 shops within Food Village, Mall and Patio, and Dream Plaza zones. We recommend participating in the various events held throughout the year, or enjoying the verdant Sennen Square.
Phone
0192-22-7910
Fee
Depends on the store
URL
http://kyassen.co.jp/

Stay in Ofunato

Depart from Ofunato

9:00

Walk around the Kiseki-no-Ipponmatsu(Miracle Pine)

Symbol of Rikuzentakata's resconstruction.
The Takata-matsubara Pine Grove which is said to have contained approximately 70,000 pine trees was washed away by the giant tsunami which occurred during the Great East Japan Earthquake disaster, however one tree miraculously remained, and is now called the “Kiseki-no-Ipponmatu” or the“ Miracle Pine.” It died from the effects of the ocean water later and it is now preserved as a monument to teach later generations of the disastrous earthquake. It is lit up from sunset to 9PM every day.
Phone
0192-54-2111 (Rikuzentakata Commerce, Industry, and Tourism Division)
FAX
0192-54-3888 (Rikuzentakata Commerce, Industry, and Tourism Division)
Hours open to visitors
From 5PM(6PM from June to August) to 8AM the next day, the gates are locked so the Miracle Pine cannot be reached.
Fee
Free to tour
URL
http://www.city.rikuzentakata.iwate.jp/kategorie/fukkou/ipponmatu/ipponmatu.html
http://www.city.rikuzentakata.iwate.jp/english/ipponmatu-eng/ipponmatu.html

Take a break in the Ipponmatsu Chaya

Full of great souvenirs. Try the soy sauce ice cream!

about 50 minutes
(Rent-a-car)
10:40

A complete view of Kesennuma from Anbasan Park

The 239m tall Anbasan mountain where you can get a sweeping view of Kesennuma Bay and the city. Its name came from "to pray for a safe voyage and bountiful catches." Halfway up the mountain is Anbasan Park which was made in the image of a dragon.

Mt. Tokusenjo

Mt. Tokusenjo, said to be the most famous place for azalea in Japan. Here you can find gorgeous scenery that can be seen only in May.

about 40 minutes
(Rent-a-car)
13:15

Enjoy a Kirakira Don seafood rice bowl at Minamisanriku Sun Sun Shopping Village



Shopping street with a complete view of Shizugawa Bay
In this area, shops which were damaged by the earthquake gathered and opened temporary facilities in 2012. In December of 2016, it was briefly closed but opened in full force in 2017. Twenty-eight shops which include food and drink, fresh fish, and direct sellers gathered in the building designed by Kengo Kuma, a world-famous architect. There are five restaurants where you can eat “Minami-Sanriku Kirakira Don” which is a seafood rice bowl filled with several different types of delicious seafood. You can also purchase sashimi and seafood rice bowls at the fish markets for take-out.
Phone
0226-25-8903
FAX
0226-28-9290
Hours open to visitors
Depends on store location
Closed
Depends on store location
URL
https://www.sansan-minamisanriku.com/
about 10 minutes
(Rent-a-car)
15:20

Take a memorable photo with the Easter Island statues at the Portal Center

Minamisanriku's Tourist Information Hub
Acting as an information hub for those living in Minamisanriku and also functions as a tourist information center. Visitors can find various informational materials and information about sightseeing in the area, showing the charm of Minamisanriku. There are occasionally events held and you can also participate in activities such as tour programs. The facility is also equipped with Wi-Fi and multi-functional toilets.
Phone
0226-47-2550 (Minamisanriku-cho Tourism Association)
FAX
0226-46-3080 (Minamisanriku-cho Tourism Association)
Hours open to visitors
9AM-6PM
Closed
No holidays
Fee
Free entry
URL
https://www.m-kankou.jp/facility/portal-center/
15:50

Stay in Minamisanriku

08:30

Depart from Minamisanriku

about 40 minutes
(Rent-a-car)
9:10

Tour Tsuriishi Shrine

Marriage and matrimonial happiness. A shrine which blesses the prosperity of one's descendants. This shrine is famous as a shrine for those preparing for exams due to its large stones of the "goshintai"(object of worship where the deity's spirit dwells) which remain unaffected by numerous disasters.
about 60 minutes
(Rent-a-car)
10:30

Walk the Seapal Pier Onagawa

Tourist shopping area in front of Onagawa Station
A shopping area which follows a brick road that starts from JR Onagawa Station towards the ocean lined with 35 shops such as restaurants, small super markets and retail shops. The building nearest to the sea is a commercial establishment called “Hama Terrace.” Here you can find fresh fish, marine products on sale, restaurants where you can eat seasonal seafood lined up and enjoy some shopping and dining while admiring the ocean view.
Phone
0225-24-8118 (Onagawa Future Creation)
FAX
0225-24-8228 (Onagawa Future Creation)
Hours open to visitors
Depends on store location
Closed
Depends on store location
URL
http://onagawa-mirai.jp/

Again Station

Selection of easy activities. Get to also know the culture of the region. Reservation required.

about 30 minutes
(Rent-a-car)
12:00

Have Ishinomaki yaki-soba noodles for lunch

The noodles of this dish have been steamed twice allowing them to absorb a generous amount of moisture, causing them to give off a fragrant aroma. This yakisoba noodle dish uses these noodles which have been steamed in a seafood broth.
about 50 minutes
(Rent-a-car)
13:50

Cruise the islands on a tour boat in the Matsushima Bay

A must-do if you want to tour Matsushima!
Matsushima, where you can find as many as 260 islands, both large and small. Take the Matsushima Pleasure Boat Round Trip Course, the cruise that will give you the chance to see the beauty of this view up close. This cruise arrives and departs the boarding area located near JR Matsushima Coast Station. The course has various routes that are roughly 50 minutes, cruising around the various uniquely shaped islands such as Futagojima Island and Senganjima Island. “Niojima Island” which is shaped like someone wearing a beret with a cigarette in their mouth is also worth seeing.
Phone
022-354-2233 (Matsushima Island Tour Boat)
022-365-3611 (Marubun Matsushima Kisen)
FAX
022-354-2235 (Matsushima Island Tour Boat)
022-365-3509 (Marubun Matsushima Kisen)
Hours open to visitors
Depends on tour boat company
Closed
No holidays
Fee
Adults: From 1,500 yen
URL
http://www.matsushima.or.jp/ (Matsushima Island Tour Boat)
https://www.marubun-kisen.com/ (Marubun Matsushima Kisen Steamboat)

Walk along Matushima Kaigan Avenue

A sea-front street lined with souvenir shops and restaurants. Enjoy the various foods while walking through the area.

Zuigan-ji Temple

Date family temple constructed by Masamune
The temple of the Date family which Date Masamune took over 5 years time to complete in 1609. Those visiting the temple can see the treasure hall which contains reproductions of magnificent paintings considered national treasures that decorate each of the rooms inside the temple, and documents related to the Date family. English tours of the grounds are also available on Sundays and national holidays.
Phone
022-354-2023
FAX
022-354-5145
Hours open to visitors
9AM-5PM (last entry 1 hour before close) *Depends on season
Fee
Adults: 700 yen
URL
http://www.zuiganji.or.jp/

Oyster curry bread in the Matsushima Tamatebako-kan

The harmony between the whole oysters and curry is out of this world. A popular dish in Matsushima.

Godaido

Symbol of Matsushima rebuilt by Masamune
A temple which was rebuilt by Date Masamune, acts as a landmark of Matsushima. The statues of the five great wisdom kings installed there are only operated to the public once every 33 years. Twelve animals are carved into the four sides of the temple. To get to the small island where the Godaido Temple is located, you will cross an open-floored bridge painted in a vermilion color that goes over the transparent sea below.
Phone
022-354-2023 (Zuiganji Temple)
FAX
022-354-5145 (Zuiganji Temple)
Hours open to visitors
8AM-5PM *Depends on season
Fee
Free to visit
URL
http://www.zuiganji.or.jp/keidai/godaidou.html

Homemade Sasakamaboco Experience

You can experience grilling your own Sasakamaboco while viewing the Godaido Temple. 1 for 200 yen.

A complete view of Matsushima Bay from Saigyo Modoshi no Matsu Park

This park is an area famous for its over 260 cherry blossom trees and has an observation area where visitors can get a perfect view of the cherry blossoms and Matsushima Bay together.
18:00

Stay at the Matsushima Hot Springs

A hot spring beach resort
Matsushima Hot Springs, which is nicknamed the “Hot Spring of Beauty,”leaves your skin feeling smooth. There are seven hot spring hotels available, all with their own way to attract guests such as guest rooms with an ocean view and meals that come with plenty of the sea's fresh harvest. Since Matsushima has been chosen as one of Japan's top 100 spots for viewing the moon, we especially recommend soaking in the open air bath while gazing at the moon over Matsushima Bay.
Phone
022-354-4111 (Office: Matsushima Century Hotel)
FAX
022-354-4191 (Office: Matsushima Century Hotel)
Fee
Lodging fee depends on facility
URL
http://www.matsushima-onsen.com/
8:00

Depart from Matsushima

about 30 minutes
(Rent-a-car)
8:30

Have a “My Kaisen Don” rice bowl breakfast at the Shiogama Seafood Wholesale Market

Greatest market in the east!
A large site of 115 shops lined up selling goods such as fresh fish, processed goods and other delicacies. The large catch of bluefin tuna fresh off the boats is especially famous. There are restaurants located in the area but you can also enjoy the “My Kaisen Don” which is a rice bowl served up with seafood you have purchased, as well as the “Self Grill” where you are free to cook up the seafood bought in the area.
Phone
022-362-5518
FAX
022-362-5517
Hours open to visitors
3AM-1PM *Depends on day of week
Closed
Wednesday
URL
http://www.nakaoroshi.or.jp/
about 10 minutes
(Rent-a-car)
9:40

Visit the Shiogama Shrine

Gathering followers as the Oshu Ichinomiya(the highest-ranking shrine within Tohoku)
Believed to be the god of safe travel on the sea, safe childbirth, and continued luck in the fortunes of war. The grounds are located on a slightly elevated hill and in addition to main shrine and front shrine nationally designated as Important Cultural Assets, you can also catch an unbroken scenic view of Matsushima Bay. The path composed of 202 steps which connects the temple grounds to the surrounding town also conveys a sense of elegance. Also famous for the Shiogama cherry blossoms, a cherry tree with large flowers that can contain as many as 40 to 50 petals, which bloom around the beginning of May.
Phone
022-367-1611
FAX
022-365-5530
Hours open to visitors
5AM-8PM
Fee
Free to visit
URL
http://www.shiogamajinja.jp/

Good Luck Charm

The most popular shrine amulet with a history that stretches back to long ago.

about 30 minutes
(Rent-a-car)
11:00

Tour the Sendai Umino-Mori Aquarium

Encounter the many creatures of the sea!
An aquarium with approximately 100 tanks covering a space of 9,000m2 displaying some of the world's as well as Japan's fascinating and unique creatures. This aquarium is filled with plenty of things to see and do such as the giant tank that recreates the habitat of the sea of Sanriku, interacting with penguins and South American sea lions. There is also and dolphin and seal performances. The Backyard Tour where you get to explore the back areas with the aquarium's caretakers is also popular among visitors.
Phone
022-355-2222
FAX
022-355-2225
Hours open to visitors
9AM-last entry at 6:00PM *Depends on season
Closed
No holidays
Fee
Adults: 2,100 yen
URL
http://www.uminomori.jp/
about 5 minutes
(Rent-a-car)
13:00

Lunch and shopping at Mitsui Outlet Park Sendai Port

Tohoku's most largest outlet mall.
Approximately 30 minutes by bus from Sendai Airport. Also near Matsushima, regarded as one of Japan's top 3 scenic views, you can find Tohoku's largest outlet mall with around 120 shops featuring popular domestic and overseas brands. Aside from the obviously great prices of the outlet mall, there are also loads of other great attractions such as the restaurants where you can enjoy the local cuisine of Tohoku as well as Tohoku's largest Ferris Wheel that gives you a view looking over the city of Sendai.
TEL
022-355-8800
Hours open to visitors
Shopping mall is open from 10 AM to 8 PM,
restaurants and food court from 10:30 AM to 8 PM
*Times may differ depending on the season
Closed
One day off per year (undecided)
URL
https://mitsui-shopping-park.com/mop/sendai/
about 20 minutes
(Rent-a-car)
15:20

Tour the Sendai 3.11 Memorial Community Center

Memories of the earthquake - to the future, to the world
In addition to being a location to learn about the Great East Japan Earthquake, it also acts as an entrance to the eastern coastal region of Sendai which was hit hard by the tsunami. In addition to permanent exhibits that teach visitors about the damage inflicted by the earthquake and the current state of restoration to the area, exhibits which demonstrate the damage through how those in the region live and their memories, there are also workshops where you can have a chance to discuss the disaster caused by the earthquake as well as field tours where participants will visit the surrounding areas.
Phone
022-390-9022
FAX
022-353-5710
Hours open to visitors
10AM-5PM
Closed
Monday (and following day of national holiday except Saturdays, Sundays and national holidays)
Fee
Free to tour
URL
http://sendai311-memorial.jp/
http://sendai311-memorial.jp/wp/wp-content/uploads/2017/10/smcc_3ori2-170916-SGR.pdf

Try the famous cow tongue in Sendai!

You must have the grilled beef tongue in Sendai. Many of the restaurants serve this dish.

about 20 minutes
(Rent-a-car)
16:40

Stay in Sendai

9:00

Depart from downtown Sendai City

about 20 minutes
(Rent-a-car)
9:20

Overlook Sendai City from the Sendai Castle Ruins

Date Masamune's statue watches over the town
The castle ruins of Date Masamune, one of the Sengoku feudal lords that ruled over Sendai 400 years ago. The castle itself no longer remains, but the stone wall which have been carefully reconstructed helps to preserve those ancient times. A statue of Date Masamune riding a horse stands in the inner citadel ruins where you can catch the perfect view of the stores and houses located in Sendai's city center. Use Sendai's tourist city loop bus, “Loople Sendai,” as a convenient way to get around.

Lord Date Statue

Located on the ruins of Sendai Castle. Take a picture together with "Date Masamune and his samurai", if you're lucky!

about 20 minutes
(Rent-a-car)
10:10

Tour Zuihoden Mausoleum

Highlighting the gorgeous architecture of Momoyama
Mausoleum of Date Masamune, Sendai's first feudal lord. Highlights of this mausoleum include architecture that transmits the culture of Momoyama such as the main shrine and front shrine. Within the premises, in addition to Kansenden which belonged to Masamune's second son, and Zennoden which belonged to his third son, Tsunamune, there is also a museum. Additionally, there are free tours available primarily on Saturdays and Sundays carried out by the Zuihoden Mausoleum guides wearing a violet battle surcoat. Using Sendai's tourist city loop bus, “Loople Sendai,” is a convenient way to get around.
TEL
022-262-6250
FAX
022-262-6251
Hours open to visitors
9AM-4:30PM *Depends on season
Closed
December 31
Fee
Adults: 550 yen
URL
http://www.zuihoden.com/
http://sendai-travel.jp/places/zuihoden/
about 80 minutes
(Rent-a-car)
12:20

Have Matsukawaura Fukko Challenge Gourmet for Lunch

Aiming to revitalize Matsukawaura by gourmet food
Matsukawaura's gourmet event which aims to revitalize tourism following the Great East Japan Earthquake. With a theme based on seasonal flavors, around 10 Japanese inns and restaurants have volunteered to come together and serve the unique dishes of Matsukawaura such as rice bowls and meal sets. This event is held irregularly as the volunteers hope to offer new menus every time so that even those who come back can enjoy something new.
Phone
0244-38-8808 (Soma Matsukawaura Tourism Promotion Group) (Takohachi restaurant)
FAX
0244-38-8767 (Soma Matsukawaura Tourism Promotion Group) (Takohachi restaurant )
Hours open to visitors
Depends on store location
Closed
Depends on store location
Fee
Depends on store location
URL
http://matsukawaura.com/
about 40 minutes
(Rent-a-car)
14:10

Nomaoi Dori Meijokan Brewery

Nomaoi Dori Meijokan is a renovation of the former Matsumoto Meijo (sake brewery). It is a historic building that conveys the changes of times and life through the Meiji, Taisho, and Showa periods.

Soma Nomaoi

Every July on the last Saturday, Sunday and Monday mounted warriors take you back to the times of the Sengoku era.

about 90 minutes
(Rent-a-car)
17:30

Stay in Iwaki City

Hula Girls

Hula Girls perform every day at the Spa Resort Hawaiians. You must go see the perfomance!

http://www.hawaiians.co.jp/

Depart from Iwaki City

10:00

Tomato picking at Wonder Farm

A tomato-themed park!
A farming and food experience farm with a tomato-based theme. In addition to tomato picking on a large farm, those who visit the farm can enjoy a buffet with freshly picked vegetables, barbecue in an open plaza, ride the talked about vehicle of the future, the “In Motion” Segway device, and experience “wonder” farming. There are also plenty of products made from tomatoes that are great for souvenirs available.
Phone
0246-38-8851
FAX
0246-85-5106
Hours open to visitors
Tomato Picking: Saturday, Sunday, national holidays from 10AM, 5 times a day *Depends on facility, program
Closed
Depends on facility and program
Fee
Tomato picking: 800 yen *Depends on program
URL
http://www.wonder-farm.co.jp/
about 40 minutes
(Rent-a-car)
11:40

Tour Aquamarine Fukushima

An aquarium that lets you get closer to nature
An aquarium exhibiting approximately 130,000 creatures belonging to 800 different species. In a large tank which stretches from the 2nd to 4th floor, visitors can see Japanese sardine and skipjack tuna swimming around with incredible force. In addition to the tropical Asia section, there are large mammals such as sea lions, the deep sea creature corner as well as the popular “Seas of Coral Reef” corner which has exhibits containing the Spotted Garden Eel.
Phone
0246-73-2525
FAX
0246-73-2526
Hours open to visitors
9AM-5:30PM (last entry 1 hour before closing) *Depends on season
Closed
No holidays
Fee
Adults: 1,800 yen, Primary to high school: 900 yen, Preschoolers: Free
URL
http://www.aquamarine.or.jp/

Activities in Janome Beach

A variety of experiences are available such as fishing, charcoal grilling and feeding the animals.

about 10 minutes
(Rent-a-car)
12:50

Lunch and shopping at Iwaki Lalamew

A sea and fish themed facility
A tourist center whose theme is “all things good in Iwaki are here.” In addition to a fish area where you can purchase seafood delivered directly from all over Japan in an auction market style, there are also 6 other zones which include restaurants and a souvenir corner. Moreover, in addition to the informational corner which teaches visitors about Iwaki, there is also a large tour boat cruise available that cruises around Onahama Bay.
Phone
0246-92-3701
FAX
0246-92-3147
Hours open to visitors
Fish zone & goods zone: 9AM-6PM, Dining zone & restaurants: 10AM-6PM, Onahama Tour Boat Iwaki Day Cruise: 10AM-3PM (until 2PM on weekdays)
Closed
Undecided
Fee
Free entry, Onahama Boat Cruise: Adults: 1,800 yen
URL
http://www.lalamew.jp/

Iwaki Day Cruise

A cruise boat that goes around Onahama Port. Why don't you go out on a small cruise?

about 30 minutes
(Rent-a-car)
16:00

Depart from Izumi Station

  • AOMORI

Trek along the Tanesashi Coast which is said to be a treasure trove of beautiful scenic views. Feed the black-tailed gulls, view the alpine plant life, eat Japanese food. Take a relaxing walk along the beautiful coastline!

  • IWATE

This ever-changing coastline is almost like something you would see in a painting. A newly famous trekking area where you can enjoy the beautiful rias coastline right in front of you!

  • IWATE
  • MIYAGI
  • FUKUSHIMA

A trip in Tohoku is a trip where you get to know the people and its culture. The Highlight Course is recommended for those coming to Tohoku for the first time where you can make good time visiting all the recommended locations. This plan will take you around the must-go places for sightseeing in Hiraizumi and Matsushima.In addition, you can visit aquariums, enjoy shopping and try various hands-on activities.

  • AOMORI
  • IWATE

The Tohoku Journey is a trip which brings you in contact with the people of Tohoku and its culture. We recommend the Highlight Course which efficiently includes all the recommended spots for those coming to Tohoku for the first time. This is a packed plan that will take you around the shopping alleys and morning markets of Hachinohe and the local train lines as well as touring around places such as the Tanesashi Coast, Kitayamazaki Cliffs, and Jodogahama.

  • IWATE

We will not be beaten by this tsunami. A reconstruction tour where you get the chance to see the reconstruction and the cities that continue pushing forward to the future following the Great East Japan Earthquake, and how those in the area live currently. The fact that this is an area which cannot be seen anywhere else in the world is what makes this trip so special.

  • MIYAGI

We will not be beaten by this tsunami. A reconstruction tour where you get the chance to see the reconstruction and the cities that continue pushing forward to the future following the Great East Japan Earthquake, and how those in the area live currently. The fact that this is an area which cannot be seen anywhere else in the world is what makes this trip so special.

  • FUKUSHIMA

A relaxing walk through country hills. Experience Matsukawaura's nature and Soma's history in this adventure through the Japanese countryside.